IKEA is a multi-national company that sells home furniture and accessories, as well as providing free childcare facilities. My Ohana are proud to manage 23 of the IKEA crèches across the UK and Ireland for children aged 3-12.
IKEA is unique in the UK in that they have been providing their shoppers with free onsite childcare for children aged 3 -12 years for more than 32 years, in crèche facilities known across the chain as Småland (Swedish for ‘small land’). These crèches are open seven days a week, 52 weeks of the year. As well as improving the whole family experience, the retailer has discovered that providing these facilities drives customer engagement, dwell time, usage and basket spend in their stores.
In May 2013 we were awarded the contract to manage 18 of the IKEA crèches across the UK and Ireland. Our brief was to deliver an engaging, customer-focused environment that would enable parents and young children to have the best experience on their visit to IKEA. Over the next three months we moved more than 220 crèche employees into our family under a TUPE transfer, registered the various facilities under our name and conducted full governance audits of each of the operations.
We launched the new crèche services on 1 September 2013, with every site fully open and operating to our very high standards. We have opened several more IKEA store crèches since then and now operate 23 in total.
During the changeover, we implemented a comprehensive action plan with the IKEA management team that involved:
Since 2013, we have been proactively managing the IKEA UK and Ireland crèche facilities:
"Working with Tinies Daycare (now My Ohana) enables us to give our families a memorable experience, knowing their children are in a safe, fun and controlled environment. From Tinies Daycare winning the contract in September 2013, the transition, mobilisation and ongoing operation have been seamless. A true partner to us."
Donna Moore, Customer Relations Project Manager, IKEA