Case study
Next Retail

Setting

Holiday Club

Service

Managed Service

Industry

Retail

Key Contact

Louise

Operations Director

Key stats

  • 100% of employees using the service said it was an excellent benefit 
  • 89% said it reduced the stress of balancing a career with family life
  • 98% of the families that registered for the service used it

Next, the British multinational retailer, has around 3,000 employees working in its Leicester-based head office.

The company already had a purpose built onsite workplace nursery to support their employees with younger children, but nothing for older children. They decided to set up a Holiday Club to help the parents with school-age children who struggled with childcare arrangements during the holidays. They planned to subsidise the cost of the Holiday Club (as an employee benefit), realising that it would help to improve productivity during annual pinch-points while increasing retention and company loyalty.

We were contracted to provide the Holiday Club service for Next. As they did not have an appropriate area onsite, we found space to rent in a nearby college, which included a great outdoor area.

We recruited a team of people who could organise and run suitable activities for older age groups, managed all bookings, handled the finances and provided our client with management information data and reports to show them how the service was being used.

Since we have been managing the service, we have agreed the annual budget with the client each year after presenting them with the fixed and variable costs of the service. This enables them to decide and agree how much they are prepared to underwrite for the coming year.

Our achievements

Pre-opening

  • Secured a suitable facility
  • Only selected bullets edited 
  • Produced, managed and ordered a full inventory of required equipment
  • Developed and integrated an online booking system to enable parents to book 24/7 
  • Created promotional material to be shared via the client’s internal communication streams 
  • Ran roadshows so that parents could meet the team and ask questions    

Post launch

  • We sent parents a feedback survey after their booking to invite instant feedback on the service
  • 100% of parents agreed the Holiday Club is an excellent employee benefit 
  • 55% of bookings were made as a result of a child asking to come back 
  • 80% of parents using the service said it relieved the stress of finding childcare in the holiday periods 
  • We achieved a Net Promoter Score (NPS) of 78 
  • Our Holiday Club was graded “Good” by Ofsted 

"My daughter loved her time there; she loves the variety and the people. I find it easy to book and very convenient"

Parent

"Convenient location. Enthusiastic staff. Wide range of activities for the children. Great access to outside space"

Parent

"It's a great facility for kids in the school holidays with easy access to see what activities are planned on a daily basis. Very easy to organise on the website once registered. It's a very stress-free process to eliminate any potential childcare cover concerns over the holiday period"

Parent

Ready to put great childcare at the heart of your workplace?